Sunday 18 October 2015

Music Video Analysis

   Kendra Hunks            

   Adam Lambert - Better Than I Know Myself



     
     I believe this video can be a realistic view of the world, because it shows the inner battle, or demon within a person. This video shows two different views, the good side or the side that is shown to other people, and the bad side which is the inner voice. In this video he is trying his best to live on with the demon who is inside of him, and the inner voice needs the good side to keep away from the edge. While in the end, the inner demon takes over by not giving him the oxygen (or space) he needs in order to survive, but the demon ends up bringing the good side out, and he turns into one person instead of it being two different personalities. For if the video fitting the song, it truly depends on who you ask. Originally it was about the guy pushing away his girl, but lets her know that he needs her because she knows him 'better than he knows himself' but Adam Lambert took his own opinion on the song by saying there is a light side and a dark side to every person. At times it is difficult to have that balance in your life, you can't be complete without having both of those sides and you need to lean how to balance them. Both can fit the song, but when I first listened to the song I thought it was a love song, but now that I have watched the video and see how he portrayed the song, I can see it with the dark and light side. I think Adam portrays reality like that by using this song because everyone has those two sides fighting inside them, but some people find it easier to balance the two sides out then other people and this song could let others know they aren't alone when dealing with this. 

     This song genre is techno-pop, you can tell because most pop songs are love stories. Also with this song, a lot of pop songs have the piano solo which is known as the bridge, and then it has the big explosion of the chorus after. When you listen to the music without the video, you would more and likely stereotype it was a sad love pop song. It seems like the boy is pushing the girl away "Cold as ice, and more better than a December winter night, that's how I treated you", but he knows deep down that he doesn't want that because she is his rock, and without her he would be lost "If i wanted to leave I would have left by now, but you're the only one that knows me, better than I know myself". That's what you predict the song to be from listening or even reading the lyrics, but once you watch the video, it is totally different. When listening to the song you think pop music, but if you watching the video, it can give you a different illusion. Instead of the video being a love story, it's the dark side and the light side being separated by a glass window, and they end up fighting. The dark side cuts off the light sides oxygen supply but the dark side pulls the light side out of the room because he can't live without his better half, and in the very end they become one person.

     I believe the values in this music video are that everyone has a light and dark side within them and they need to find a balance between the two. I agree with that, but some people find a hard time balancing the two. That doesn't make them a bad person, but normally when people do have a hard time, it's the dark side that comes out and leads the person to depression and living with the demon inside their head at all times, leaving no light within them. This video has three different lifestyle choices. The dark side, the light side or the balance between the two. At the beginning of the video, you see the difference of the dark and light lifestyle. They are fighting each other, one trying to get the upper hand. Soon the dark side wins by contaminating the light sides oxygen, but towards the end is when it all becomes balance, and the dark side brings out the light side and that's when you see the balanced lifestyle when Adam Lambert has the two different coloured eyes. When you first hear the song without the video, it sounds like a guy singing to a girl, but it is actually two personalities within one guy. I think Adam Lambert used gender roles as different groups to show that it's not only girls who go through these things, even though that's what we mostly see in the media. Another group would be the mixed of the dark and light personality, and how different they are, because it's showing the reality of what each side thinks, or does. The dark side tries to destroy everything within, while the light side is what is shown on the outside.

     The videos concept with the conflict between the darker and lighter side of Adam Lambert is what a lot of the songs on his album Trespassing are about. So having this song with the video being one of his singles will show what the album is about, and will help him sell both the song and the album. It's effective because people who like these types of songs and these types of videos will get that sample of what could also be on the album. The target audience for this song would more and likely be teens and more possibly girl teens. I was looking at the comments on YouTube for the music video, and it's mostly filled up with girls saying that he has a great voice, or great hair, etc. The song is more appealed to the audience, not so some the video though consider when you listening to the song it is different from what you would originally expected the song to be about.

     I believe that this is a good music video, because it's not typically what you would have thought it would have been. I like how when your first listen to it without the video it seem likes it a sad love story, but when you watch the video, you noticed that the song has a different meaning. Lastly, I think it's good, because I can relate to it. I sometimes find it difficult to balance out my dark and light side like he does within the video. I show my light side, and try to keep my dark side locked away, but sometimes that's not always the case, and that's why I believe this music video is good.